From Content to Credibility: Unlocking the Power of Evidence in Thought Leadership

The goal for teams producing thought leadership isn’t just to create compelling content, it’s to ensure the narrative is supported with actionable insights that are distinctive and trustworthy. In this webinar, IBM Institute for Business Value's Anthony Marshall and Oxford Economics' Debra D'Agostino will discuss how to tap the full potential of data—primary and secondary, public and proprietary—and supercharge its value using advanced analysis techniques.