Knowledge as a Product: Scaling KM Through Persona-Driven Delivery

Knowledge management is most effective when it is designed around the needs of the people who create, review, and use knowledge. In this webinar, Amazon Web Services (AWS) Prescriptive Guidance shares how it scaled knowledge management by treating knowledge as a product and applying product management principles to deliver persona-driven experiences.

Join APQC's Lynda Braksiek, Principal Research Lead, Knowledge Management, and learn how AWS uses customer obsession, persona research, and measurable outcomes to increase knowledge creation, improve reuse, and drive adoption across the organization.