The Need for Speed: How to Make Thought Leadership More Agile

As business and media cycles continue to accelerate, organizations face growing pressure to contribute timely, credible content on emerging topics. Yet thought leadership timelines often require months of planning, execution, and approvals before insights reach the market.

In this webinar, sponsored by Phronesis, David Gentle, Head of Strategic Marketing Programmes at Fujitsu, and Rene' Stranghoner, Head of Thought Leadership Research at Service Now, will discuss the business drivers behind more agile research approaches, the operational and stakeholder challenges involved, and the methodologies helping organizations respond more effectively to fast-moving conversations.

Attendees will gain practical insights into balancing speed with credibility, leveraging AI-enabled workflows, and maximizing the value of research through executive engagement, sales enablement, and ongoing thought leadership programs.